These days you can’t go to a shopping centre without seeing at least one LCD Video Wall. Contrast this to the state of play 10 years ago, when they were exclusive to high end retailers with enormous budgets. So why are they becoming so much more popular and how has the technology developed over the… Read More
Over the coming years the digital signage market is set for major growth. Adcentricity predict that from 2010-2013 the total global spend on digital signage will increase by a massive 346% (digitalsignagetoday.com). With an increasing range of applications as well as an escalating necessity to use digital signage to sell, promote and inform; becoming acquainted… Read More
With the digital signage revolution well underway and the price of touch screens falling year on year, important questions for marketers have emerged; when does a digital signage project need to be interactive and in which scenarios are touch screens most effective? Digital signage is widely recognized as being the most effective and noticeable means… Read More
Last month publishing giant Wiley released a new ‘For Dummies’ guide book – ‘Digital Signs and Displays For Dummies’. For the most part a ‘For Dummies’ book is the first port of call for industry newcomers, so does ‘Digital Signs and Displays For Dummies’ really give the novice reader a full and comprehensive picture of… Read More
You would be seriously mistaken to think that touch screen digital signage is just another marketing novelty. Touch screen displays provide the opportunity for something that will become increasingly important to digital signage in the coming years; interactivity. The average consumer’s life is shaped by screens and interactivity, from using the office computer and watching… Read More
In the modern digital world of screen culture that we find ourselves in it is no surprise that now even the largest Quick Service Restaurants (QSRs) are converting from static back lit to digital menu boards. Last year Burger King deployed digital menu boards across London and Birmingham locations, resulting in a 63% rise in… Read More
Ironically, the topic of “sunlight readable” LCD panels is a cloudy one. Many digital signage companies claim to have digital signage solutions that can be clearly readable in direct sunlight, but this article explores this claim and analyses what “sunlight readable” actually means. Key Terms Before an objective view can be taken on this subject… Read More
It seems that digital media taking over from print a little more every day, so maybe we should explore if print really is dead, and if so what impact is digital signage having on its demise. For the past number of years the term “print is dead” has been thrown around a lot in every… Read More
