Casinos, cinemas, zoos and theme parks are just some of the leisure locations that can reap benefits from Digital Signage. At an entertainment venue like these, Digital Signage gives businesses the chance to engage with their customers in a way like never before. Gone are the boring static posters of yesteryear. Digital Signage is where it’s at if you want to speak to your audience.
In an entertainment based venue, Digital Signage can be used as an effective advertising tool. In your own venue you can promote services and events direct to your target audience. Digital Signage is also a great way to inform repeat customers of short term promotions that they may otherwise miss out on. For larger entertainment businesses, Digital Signage screens can also become a source of income. Sell advertising space to local businesses to promote their services on your Digital Signage screens. Showing social media feeds on your Digital Signage is another way to get the most out of your marketing efforts and really engage with your customers.
The world today is connected via screens; from smartphones to tablets the ability to interact with content is becoming more commonplace. Commercial Touch Screens are something that entertainment venues may want to invest in now or get left behind. Touch Screens open up a whole new level or interactivity for your audience. From fun company videos to integrating your own gaming app, the possibilities are endless. Touch Screens give you and your company a chance to show exactly who you are to your customers.
The messages sent through Digital Signage can not only inform and educate your audience, but form part of the overall experience by creating atmosphere of excitement and fun.
The Barton Grange Garden Centre is a popular family run establishment based just outside Preston, Lancashire. Opened in 2008 the business sells a large variety of plants, equipment and garden furniture. The site also boasts a café, restaurant and farm shop. In 2018, they built and opened the ‘Flower Bowl Entertainment Centre’ next door to the garden centre, with a cost of £8million to build the premium leisure complex that has a three screen cinema, crazy golf, bowling alley and a purpose built curling ring to name just a few of the attractions. With the addition of this new complex the garden centre and entertainment centre (both part of the Barton Grange Group) is now a real destination and fun day out for the lucrative family market. . . .
Skydome Coventry is one of Coventry city centre’s main entertainment and leisure complexes. As well as a large number of restaurants, a gym, a cinema and a casino, it’s also home to a 4,000 capacity multi-purpose ice rink and event arena called the Skydome. In late 2018, as part of a larger refurbishment across the site, one of our partners was contacted about installing an LED Video Wall on the side of the arena. This direct view LED display would be used to promote events at the arena and the businesses within Skydome Coventry. . . .
Established in 1965, NT Gent is a city theatre with four locations spread across Gent, Belgium. Putting on more than 250 performances a year, the theatre aims to showcase high-profile productions centred around social and cultural topics. They target a diverse audience and use theatre for social debate.
NT Gent intended to use digital signage solutions to modernise their marketing strategy, using interactive and moving images to reflect the innovative nature of the company. The theatre knew that this would be an effective way to attract and inform a larger target audience than they were previously reaching. . . .
The Minack Theatre is a renowned open air theatre near Penzance on the very southern tip of Cornwall, England. Overlooking the Atlantic Ocean, the theatre draws audiences during the summer season to watch a variety of plays, musicals and opera performances. This unique theatre was carved into the granite cliff and almost all of the theatre is made from concrete, mixed with local beach sand. In March 2019 the technical manager of the Minack Theatre, Simon Hutchings, came to us looking for a particular display. . . .
Casino 36 is a multi-million pound ‘Super-Casino’ development in Wolverhampton that launched in late 2016. After four years of planning the former Rubicon Casino is now a ‘premier landmark venue for Wolverhampton city centre’. The casino is just one of 16 sites across the country granted licences after the Gambling Act of 2005. During the design of the casino, owner Adrian Ballard knew he wanted to implement Digital Signage displays to help create a premier entertainment venue with a difference.
With such a large space occupying several floors, a restaurant, sports bar, live gaming tables, 80 slot machines and a large poker area Adrian knew he needed to find a Digital Signage partner with industry experience and expertise. In early 2016 Adrian contacted Allsee. . . .