Welcoming David Ross Back to Allsee: Strengthening Our Next Phase of Digital Signage Growth

At Allsee, sustainable growth is built on expertise, digital signage innovation, and strong partner relationships. That’s why we’re delighted to welcome David Ross back to the business as Executive Director.

This appointment marks an exciting milestone as we continue to expand our capabilities, invest in advanced digital signage solutions, and support partners delivering increasingly complex and large-scale projects.

A Strategic Appointment

David re-joins Allsee at a key moment in our journey. Following the opening of our new Innovation Centre in Longbridge, we are seeing rapid growth in both the scale and ambition of projects across our network.

Bringing David back into the leadership team reflects our commitment to ensuring we have the experience, insight, and industry knowledge needed to support this momentum.

With over 30 years in the display technology and digital signage sector, David’s background spans sales leadership, business development, and product strategy. His previous roles include BOE, the world’s largest LCD panel manufacturer, and most recently at Stratacache, where he held the position of Senior Director – Display Technology. This breadth of experience gives him a deep understanding of both the technology landscape and the evolving needs of the market.

Driving Value for Our Partners

In his role as Executive Director, David will focus on strengthening strategic partnerships, supporting large-scale and complex project opportunities, and helping shape solutions aligned with real-world market demands.

For our partners, this means even greater support when delivering ambitious digital signage deployments. David’s experience will play a key role in ensuring that solutions are not only technically robust but also commercially effective and future-ready.

Dr Baoli Zhao, Founder and Managing Director at Allsee Technologies, said:

“David knows our business, our partners, and the wider industry extremely well. Welcoming him back at this stage is a very exciting step for Allsee. As we continue to grow and take on larger, more complex opportunities, his experience and insight will be invaluable in supporting both our team and our partners.”

Ross’ return deepens Allsee’s commitment to long-term partner relationships, technical innovation, and sustained investment in the future of digital signage. David Ross added:

“It’s a pleasure to be returning to Allsee at such an exciting time. The business has evolved significantly, and the scale of investment, especially with the new Innovation Centre, shows a clear long-term vision. There is a strong foundation here, and I’m looking forward to building on that momentum, working closely with partners, and supporting the next phase of growth.”

A Shared Vision for the Future

David’s appointment reinforces what has always been key to Allsee:

• Long-term partner relationships
• Continuous technical innovation
• Ongoing investment in people and infrastructure

With enhanced facilities, increased operational capacity, and the right expertise in place, we are well positioned to deliver scalable, reliable, and forward-thinking digital signage solutions.

We’re excited about what’s next for Allsee, and even more excited to have David on board to help drive the next phase of our growth.