Nimbus Media is an out of home media and advertising company based in Nigeria. Across a variety of different venues across Nigeria, including shopping centres and sports arenas, they sell advertising space to different brands. Right from the start Nimbus wanted to specialise in digital advertising and in early 2013 they approached Allsee looking for a partner to help them achieve their goals. Digital signage technology was not widely used at the time in the region but Nimbus had belief that by using digital signage they could ‘deliver large consumer audiences’ for their clients compared to traditional signage. . . .