With the whole world seemingly on the go, transport hubs are an important part of urban development and infrastructure. From airports to train stations, ferry ports to bus stops, millions of people are likely to pass through these terminals every day. Digital Signage can help a transport hub to run more efficiently for travellers and its staff too. I am going to look at the reasons why Digital Signage is the most optimum signage solution for transport hubs.
You should expect the unexpected when it comes to travelling and by using Digital Signage transport hubs can update their screens instantly. For example our All-in-One Android Network Advertising Displays can be updated immediately when the schedule changes unexpectedly. By keeping waiting passengers informed with real time information you can help suppress those feelings of annoyance. As a passenger being fed information that is out of date would bother me more than the fact my flight is slightly delayed. As a transport hub, I would want to make sure I am as efficient as possible which effectively managed Digital Signage displays can do.
Gone are the days when you had to stare at bland ticker boards trying to find when your train is departing. Digital Signage has advanced to a stage where it can actually show you the location of your bus, train ferry or plane live via GPS tracking on screen. Digital Signage allows for new ways to display data in a more easy to understand approach for passengers. From standard data about arrival/departures to more detailed information about emergencies, delays or cancellations to the timetable. It doesn’t even need to be all about data though. With larger Digital Signage displays you can break up the screen into zones and dedicate some of the screen to ‘entertainment’. From live television feeds to adverts these can help break the monotony of data for passengers as well as providing an extra revenue stream.
It might seem obvious to point out that a Digital Signage display is primarily used as a selling tool. With so many travellers in these confined spaces it is no shock that advertisers love transportation hubs as it allows them access to a large and captive audience to market their brands. For example with a Freestanding Digital Poster, it can be moved around easily thanks to integrated castors, it could be positioned where those arriving from a flight have to walk through so it is in the prime position to get the most visibility. Many transport hubs have food stands/retail stores located within or near to them. With such a heavy footfall it is no wonder they want to use Digital Signage to get a piece of the action.
Touch Screens are the future of transport hubs. The level of interactivity and automation they allow for improves the efficiency of these places exponentially. From Touch Screens that allow passengers to plan their journey at train stations to self-baggage check in kiosks at airports. These kinds of applications are perfect for our PCAP Touch Screens with Dual OS. Just like a smartphone or tablet this Touch Screen technology is fast and responsive and is a great way for brands to connect with customers.
It is no wonder that Transport Hubs are one of the first places where Digital Signage displays initially took off. When the technology was still in its infancy transport hubs could still identify the many benefits. Now the technology has advanced to a stage where there is no need for any other kind of signage. The live nature of Digital Signage easily outweighs the static nature of print. With such a large possible audience only Digital Signage displays with their bright and vivid displays can cut through the crowd and connect with travellers in a way that no other technology can.