The high street is a competitive battleground with retail shops all fighting to grab customers’ attention. Digital Signage is at the forefront of a retail revolution as more shops realise the benefits. By going digital, brands have the possibility to raise their brand awareness. When compared to stagnant print advertising Digital Signage can allow your customers to make a real connection with your brand. Digital Signage allows for instant updates and can work as a remotely updatable network of screens so every branch of your store is up to date.
A whole variety of Digital Signage screens can be used in retail as it is the natural home of Digital Signage. Want to show your new promotional video of your latest product? Then our Android Advertising Display is the perfect screen to showcase your advert. Want to get more footfall? How about a High Brightness Screen in your shop front window display that can help bring more customers in? Retail is not just all about adverts though. Interactivity is becoming a big force in the retail sector and it’s easy to understand why. Having interactive displays like our PCAP Touch Screens give customers the chance to educate themselves about your products and services, while being completely customer driven. The key to success with Digital Signage in a retail setting is to focus on the customer and their experience in your shop. Digital Signage gives you an amazing opportunity to showcase not only products but a brand which is priceless for any retail store.
Allsee were involved in the installation of a 55” Android Advertising Display in the middle of one of the UK’s most popular shopping centres. During the planning of ‘The Sunglasses Huts’ new ground floor kiosk at Birmingham’s famous Bullring shopping centre they knew it was essential to capitalise on the heavy footfall that would be passing by. We assisted ‘The Sunglasses Hut’ in choosing one of our plug and play displays while co-ordinating with Full Circle Group in the displays installation for the stands opening in March. The screen is facing onwards to the passing foot traffic and thanks to the colourful and bright adverts they are hard for customers to miss.
Their glass tempered front, LCD commercial panel and tablet like surround separate our screens from domestic screens and now the screen joins many other Allsee advertising screens that populate the Bullring.