TRANSPORT

The transport sector was one of the first industries where Digital Signage really took off. With a large number of passengers all looking for information, Digital Signage screens are now a must have in any transport hub. From bus stations to train stations to airports, real time information is essential to keep the flow of passengers through the public transport interchanges.

Providing travellers with the most up to date information is what will keep them moving swiftly onto their final destination. Displaying the arrival/departures is the best way to inform passengers where and when they should be to catch their means of transport. Of course delays, emergencies and cancellations can occur too. With real time updates news of these events can be spread far and wide so customers can be kept up to date. Digital Signage is also a good opportunity to inform viewers of information they may like to know such as the nearest hotels or the liquid allowances for baggage on flights.

Digital Signage is there to optimise the experience for those travelling, but it can also help generate income for transport hubs themselves, for example with a Freestanding Outdoor Advertising Display you can sell a lot more advertising space if placed in areas with a lot of footfall compared with static print signage. With many retail and food concession stands available within the same building as transport Digital Signage is a natural fit to cross promote each other. The advertising possibilities are limitless within environments like this.

Where transport and Digital Signage is heading is towards a more automated system. This will require Touch Screens to facilitate this. With self-service ticketing machines and self-service check in kiosks are going to become a must have in any transport environment. Only the best commercial grade Touch Screens that use either PCAP or Infrared would be suitable in environments like this.

90%

of train station passengers can be targeted by OOH Advertising
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83%

of pasengers make a purchase in the departure lounge
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Suggested Products
Outdoor Freestanding Digital Posters Digital Signage Screens
  • Perfect for outdoor station platforms and bus stops as ultra-high brightness panels mean travel timetables are legible even in direct sunlight.
  • The IP65 rated enclosure means the screen can keep harmful dust and wet weather out.
  • The internal components of the screen are protected by a vandal proof mild steel case and toughened glass.
  • No external buttons or accessible ports so commuters cannot tamper.
  • Scheduling software allows you to display content on different days and times of the day.
  • Can be network upgraded so real time updates can be shown on screen.
  • Advanced temperature control system keeps the screen running at the optimum temperature and be in constant use.
  • Touch Screen upgrades can keep travellers informed with real time information they want to know.
Android Advertising Displays Digital Signage Screens
  • Staff with minimal technical knowledge can update the displays with the plug and play USB method.
  • Screens can be networked so they can be updated remotely and multiple media zones can be displayed on screen. This also means they can receive and display real time updates.
  • No external buttons or accessible ports so customers cannot tamper.
  • Scheduling software allows you to display content on different days and times of the day.
  • The Freestanding Advertising Display comes with integrated castors so the screen can be moved around easily.
DIGITAL SIGNAGE BLOG - TRANSPORT
corporate digital signage blog

With the whole world seemingly on the go, transport hubs are an important part of urban development and infrastructure. From airports to train stations, ferry ports to bus stops, millions of people are likely to pass through these terminals every day. Digital Signage can help a transport hub to run more efficiently for travellers and its staff too. I am going to look at the reasons why Digital Signage is the most optimum signage solution for transport hubs.

Live Updates

You should expect the unexpected when it comes to travelling and by using Digital Signage transport hubs can update their screens instantly. For example our All-in-One Android Network Advertising Displays . . . .