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Digital Signage Case Study – Mercedes-Benz

Digital Signage Case Study – Mercedes-Benz

Background

Mercedes-Benz is a luxury car manufacturer that was originally founded in Germany in 1886. Today they are one of the world’s premier automobile brands. They have over 140 branches throughout the UK. These locations offer a variety of services from selling new and used vehicles, offering servicing on Mercedes-Benz cars and accommodating performance centres for Mercedes-Benz high performance vehicles. In early 2012 Mercedes-Benz approached us to enquire about Digital Signage for their dealerships. They wanted screens across multiple locations to display posters promoting their services and special offers.

Challenges

Mercedes-Benz were looking for a partner to supply, deliver and install the Digital Signage solution. Mercedes-Benz main requirement was that they wanted the design and quality of their signage to reflect the high standards of the Mercedes-Benz brand. They wanted an easy to use signage solution that they could rollout across their dealerships. Mercedes-Benz reconfigure their showrooms often with new car models so they wanted freestanding screens that they could easily move around. Many of the branches already had complicated internet networks with restrictions already in place that they did not want to modify. This meant that the solution needed to have an update method that did not require internet access. There was one exception to this at their flagship Mercedes-Benz World Brooklands racing circuit in Surrey. They needed a large screen for an enclosure that they could update via the internet. This solution had to bypass all existing networks so they could send videos to it remotely without physically going to the screen.

Solutions

With many screens across multiple locations we wanted to keep things simple for Mercedes-Benz. That’s why we recommended our Freestanding Android Digital Posters, which met their requirements perfectly. The Freestanding Android Digital Poster had the premium design quality that Mercedes-Benz were looking for. With their tempered glass front and rounded edges they resemble a giant smartphones and are unlike standard Digital Signage displays. Like Mercedes-Benz automobiles these screens scream elegance and style. The displays have castors in the base of the unit that makes it easy to move around the showroom when required. They also feature retractable feet so that they can be secured in position after they have been moved. The images and videos displayed on these screen can be easily updated via a USB stick and no internet access was needed. Delivering and installing the screens was relatively simple to do as there was no mounting required; they were a simple out of the box solution for Mercedes-Benz.

For the display that needed to be remotely updateable we recommended the 65” Large Format Professional Monitor. To bypass their strict network restrictions we implemented an internal 4G router. This meant that they could update content remotely via our online Content Management System.

Results

We began supplying Mercedes-Benz in 2012 beginning with the flagship Mercedes-Benz World Brooklands dealership with a Freestanding Android Digital Poster and the monitor for the enclosure. After the success of this initial install the rollout began and in the years that followed we have forged a strong partnership with Mercedes-Benz who have continued to purchase Digital Signage solutions from us. Mercedes-Benz have found a true Digital Signage partner that matches the design ethos and quality of their own brand.

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Tom Rock is a Marketing Manager for Allsee Technologies. His background is in Digital Signage and Graphic Design.

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