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The Midland’s largest cinema screen gets a facelift with a digital signage solution from Allsee Technologies.

The Midland’s largest cinema screen gets a facelift with a digital signage solution from Allsee Technologies.

Millennium Point in Birmingham has given its Giant Screen Cinema a revamp by installing 4 contemporary digital signage displays in the foyer areas.

A digital signage solution was integrated into the foyers to enhance the experience of cinema goers and capture their attention for forthcoming movies. Originally 3 display screens were supplied (one 40” Wall-mounted HD Digital Advertising Display, one 46” Freestanding Digital Poster and one 40” Freestanding Digital Poster with literature holder) displaying movie posters, trailers and information such as promotions and upcoming events, along with complimentary literature. Both wall mounted and freestanding displays were utilized to meet the requirements. Caroline Durbin, PR Manager for Millennium Point was thrilled with both the effectiveness and the practical benefits of the digital signage solution,

“The displays work really well for us. Having the ability to update content immediately is great in terms of operations, and reduces printing costs. Also, the ability to show trailers really adds a dynamic element to the foyer areas.”

Allsee after sales service staff were more than happy to help with content conversion as well as visits to give onsite training and advice. Ms. Durbin was so pleased with the results of the digital signage solution and the level of service from AllSee that she authorised the installation of a further 40” HD Digital Advertising Display.

As well as finding the standalone plug and play digital signage solution extremely simple to use it was also surprisingly cost effective.

Thomas Fraser-Bacon is the Marketing Director for Allsee Technologies. His background is in Digital Signage and Product Design.

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