This month Aldo launched their Rise collection at Selfridges\u2019 flagship Oxford Street store in London. Kathy Acimovic, Senior PR Manager for Aldo Group said that Selfridges was the \u201cperfect home to launch this exclusive program and collaborations and when it comes to shoes\u2026 this is really where a fashion girl comes, it\u2019s heaven!\u201d<\/p>\n
To effectively raise brand awareness and get the most out of the launch they chose to utilise the vast potential of digital signage and more specifically video walls. From the 13th-25th of January Selfridges Oxford Street will be using two 3×46\u201d High Definition LCD Video Walls<\/a> as well as two 32\u201d High Definition LCD Digital Advertising Displays<\/a> located around the store to elevate the recognition of the exclusive Rise collection. The project is being co-ordinated by Jardine Couture Retail Interiors with Allsee Technologies as the chosen hardware provider.<\/p>\n