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How to Create Exciting Digital Signage Content

How to Create Exciting Digital Signage Content

Digital Signage is a vibrant, eye-catching way to display your messages and is often not utilised to its full potential. Traditional printed signage has instilled restrictions in people’s minds on what can be achieved, but innovations of Digital Signage technology have totally ripped up the rulebook on what signage in the 21st century can be. In this guide I will be explaining some tips and tricks to make your Digital Signage more dynamic and exciting.

Content Playlists

With print all you could do was display one static image for days, weeks, months or even years at a time. However with Digital Signage you can create whole playlists of media for your screen to display in a loop. This is beneficial for a number of reasons. First of all, you can display a mixture of images and moving video content creating more eye-catching displays with Digital Signage and you should take advantage of this. Regularly updating your screen with fresh content gives people more of a reason to look and take in the message of your signage. By considering targeted messaging and displaying one piece of content at a time you are making it easier for viewers to focus on the message of your content as it plays without bombarding them with information.

Scheduling Content

One way you can make your Digital Signage content really dynamic is by scheduling it to display at certain parts of the day. I can explain this best in the context of an all-day restaurant. They want to keep the content playing on their Digital Menu boards as relevant to their customers as possible. They can do this by scheduling different menu content to certain times of the day. So during the morning they can show their breakfast menus, in the afternoon the lunch menu and in the evening the dinner menu. The philosophy can work with whatever you use the screen for. It’s about scheduling content to meet the needs of the time-specific audience of the Digital Signage.

Use CMS Tools

With network Digital Signage products like our Android Network Wall Mounted Advertising displays you get access to our easy to use Digital Signage CMS. A host of features are now available for your screen and you can flex your graphic design skills. From multiple media zones you can customise backgrounds and fonts to meet your needs. Useful widgets can display the time, date and even the weather. You can even use background images and graphic overlays to create frames around your media zones, building multiple layers to your content.

Multi-Screen Synchronisation

Network Digital Signage solutions can let you synchronise the content of multiple displays. Usually this is used with independent full screen content so that when one piece of media ends all the displays all change at the same time. This feature can be used in a more creative way to create a scattered video wall effect. This is where the screens have space in between them, unlike a Video Wall when screens are butted up against each other screen to screen. However the content takes into account this space giving the appearance of one large display.

So for example if we wanted to turn multiple Ultra High Brightness Monitors into a scattered Video Wall all we would do is first plot the two position of the display areas in relation to each other. We then move into our video editing software (for example Adobe After Effects) and position the display areas on the content how we would like. You can see an illustration of this below.

We then create two new compositions (1080×1920 pixels in size) and position the content so each of the blue screens fills the composition. After removing the template from view, you should now have the videos in the correct positions and you are able to render. You should now have a separate videos for each screen.

Once the screens are in position all that is left to do is synchronise the displays together. The screens will begin looping the content at the same time. To the unknowing eye the two displays look as one!

The example shown is a fairly simple scattered video wall but the same principles apply when you have a more complex scattered video wall.

Digital Signage is the ultimate display technology; so don’t restrict what the medium is capable of. By following the tips in this guide and using Digital Signage to its maximum potential you can create dynamic content that will captivate your intended audience.

Tom Rock is a Marketing Manager for Allsee Technologies. His background is in Digital Signage and Graphic Design.

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